Boutique brands: Jeffreys Ibiza
Geoffroy is one of those Ibiza people who just exudes cool. Formerly a top fashion journalist in his native Belgium, he came to Ibiza five years ago to escape the rat race and connect with like-minded people. Seeking a project for himself, he turned to his fashion knowledge and started creating one-off customised pieces that talk directly to the soul of Ibiza under the moniker Jeffreys Ibiza.
Geoffroy sources high quality vintage saris from India and repurposes them into slinky, sexy summer dresses that could easily step off the beach and into the beach bar. “People buy fashion now and throw it away after a year,” he says. “I wanted to create things that last. I love giving a new life and a new purpose to pieces.”
The Jeffreys Ibiza range includes hats, bags, accessories and jackets, hand-customised here on the island. Each piece is distinctive, encapsulating the playfulness and colour of Ibiza. Geoffroy lets the island be his muse and allows the things he finds and treasures people send him from far and wide to dictate each creation. “I don’t follow fashion anymore,” he explains. “I don’t read magazines anymore. I want to be creatively free and Ibiza really allows you to do that.”
Jeffreys Ibiza is a brand for people who want that holiday vibe to extend into daily life. “People who buy Jeffreys Ibiza love to show that feeling of freedom and energy they experience on the island,” says Geoffroy. “They dare to be sexy and confident and say, ‘I’m going for it!’” And there is never the worry you’ll see someone else in the same outfit – every piece in the Jeffreys Ibiza collection is a one-off, with a unique selection of pieces right here and ready-to-wear in the BEACHOUSE Ibiza boutique.